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About Us – Charchill
At Charchill, we believe that luxury should be affordable, transparent, and crafted with perfection. As a direct-to-consumer jewelry brand, we cut out the unnecessary retail markups, ensuring that you get the best quality jewelry at an unbeatable price.
Our Promise: Unmatched Prices & Superior Quality
Unlike traditional jewelry stores that charge 50% to 200% markups, we offer guaranteed savings of 20% to 100%—without compromising on quality. Our in-house manufacturing allows us to control every step, from sourcing pure gold and sterling silver to the final polish, ensuring that each piece meets the highest standards of craftsmanship.
What We Offer
✨ Silver & Gold Jewelry – Beautifully crafted designs at unbeatable prices.
✨ Made-to-Order Pieces – If an item is out of stock, we’ll craft it just for you (8-10 working days).
✨ Custom Jewelry – Share any design from other stores, and we’ll recreate it for you at a lower price!
Why Charchill?
✅ Factory Prices, No Middlemen – Direct savings passed on to you.
✅ 100% Certified Jewelry – Only authentic gold, silver, and diamonds.
✅ Strict Quality Checks – Every piece is inspected for perfection.
✅ India’s Best Price Guarantee – Find a better price? We’ll match it!
At Charchill, you’re not just buying jewelry—you’re making a smart, luxurious, and value-packed choice.
Explore our collection & experience fine jewelry at its true price!
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Our Story
At CharChill, our journey began in 2010 with a deep passion for jewellery craftsmanship. With over a decade of expertise in creating exquisite pieces for others, we decided it was time to launch our own brand, combining the finest traditional and modern jewellery designs.As a women-led company, our story is not just about beautiful jewellery but also about empowerment. We are proud to offer 50% of our employment opportunities to women, fostering an environment of learning, growth, and independence. We believe in giving women the freedom to reach their full potential, whether they are designing, crafting, or leading. Each piece of jewellery we create is a reflection of this passion, dedication, and commitment to quality.
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
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Our mission
Our mission is simple yet powerful: to create jewellery that empowers. Through our designs, we aim to offer women jewellery that is a perfect blend of modern elegance and timeless tradition, with each piece crafted to make them feel confident, beautiful, and unique. Equally important to us is providing a platform for women to learn, grow, and succeed. By creating a supportive and inclusive environment, we give women the opportunity to lead, innovate, and shape the future of the jewellery industry.
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Mission
Our Vision
Our vision is to be a leading jewellery brand in India, known not only for our exceptional craftsmanship but also for our commitment to empowering women. We strive to create jewellery that resonates with women from all walks of life, combining the beauty of Indian traditions with the sophistication of modern design. Through our efforts in employment and skill development, we aim to contribute to a future where women in the jewellery industry, and beyond, have the opportunity to achieve their dreams and make their mark on the world.
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Premium Quality
At Charchill, every piece of jewelry is crafted with precision and excellence. Our strict quality control process guarantees that each item meets the highest standards of craftsmanship, making your jewelry timeless and elegant.
Unparalleled Prices
We offer luxury jewelry at factory-direct prices, cutting out middlemen and retail markups of 50% to 200%. With our own manufacturing, you save 20% to 100% while getting the same or better quality than top brands.
From the Source
Our jewelry is made with nickel-free, lead-free, and skin-safe materials, making it perfect for sensitive skin. Experience comfort and beauty without irritation!
SUSTAINABILITY
Our Fit Promise
At [Brand Name], sustainability is at the core of everything we do. We are committed to ethically sourcing our materials and ensuring that our production processes minimize waste and environmental impact. We believe that luxury and sustainability can go hand in hand, and we take pride in offering jewellery that not only sparkles but also aligns with our values of responsibility and care for the planet.
We continually seek ways to innovate and implement eco-friendly practices, from the sourcing of raw materials to our packaging. Our goal is to create jewellery that is not only timeless in design but also leaves a lasting positive impact on our environment and community.
300+ Employees
Including the Seafolly Support
Centre in Sydney and Retail teams across Australia
Centre in Sydney and Retail teams across Australia
50 Countries
Seafolly is sold in over 2100
locations globally including major retailers
and online sites.
locations globally including major retailers
and online sites.
@Cadiant
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